For Immediate Release
Detroit Yacht Club Launches
Aggressive Membership Drive
DETROIT, May 21, 2004 – The Detroit Yacht Club launched an aggressive membership drive as the second phase of its long-range strategic plan. A goal of 1,300 members by May 2005 has been set.
A special Prospective Member Reception is planned for Sunday, June 13th from 2:00 – 5:00 pm for those interested in DYC membership. DYC members will showcase the 81-year-old clubhouse and amenities, along with more than 40 committees and social groups. A special $100 initiation fee for Active General (social) memberships is offered, which is a $900 savings.
“The Detroit Yacht Club has been a part of Detroit’s history for over 135 years. We are proud to announce the plans for our continued success to our community,” said DYC Commodore Robert Hommel.
After more than three years of planning, the DYC is ready to move forward as the premier yacht club in the country. Components of the long-range strategic plan include: increased membership levels; increased and enhanced activities for members; and refurbishment of the DYC clubhouse and grounds. The DYC Strategic Planning Committee consulted with two other Detroit-based private clubs that went through similar processes, the Detroit Athletic Club and the Detroit Golf Club.
“The Strategic Planning Committee has met for more than 3,000 hours over the last three years reviewing our strengths, weaknesses and opportunities. In order for the DYC to grow and thrive, we need to increase our membership rolls, restore our beautiful clubhouse, improve the overall member experience, and enhance our already busy social calendar,” said Garrett Myers, chairman of the DYC’s Strategic Planning Committee.
Myers said, “Our members are the most important part of our Club. We cannot continue without them and we have determined that 1,300 members is a healthy and attainable number for us to reach. Ultimately, we hope to reach 2,500 members in ten years. The focus of our growth is on non-boaters, particularly families who will find the DYC attractive because of the wide-range of activities and the unique social and business networking opportunities.”
Advance reservations are required for the special June 13 Prospective Member Reception. Reservations may be made by contacting Membership Director Rosemary Tokatlian at (313) 824-1200, ext. 233 or by e-mail at membership@dyc.com.
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Founded in 1868 shortly after the Civil War, the Detroit Yacht Club continues to thrive and is a fun, friendly, affordable and family-oriented club. The DYC’s activities and facilities make the DYC a great value providing year-round enjoyment for members of all ages as well as a special place for social and business entertainment. Nearly two-thirds of DYC’s 1,100 members are social members as boat ownership is optional.
Contact: Rosemary Tokatlian
313/824-1200, ext. 233, Fax: 313/824-7962
e-mail: membership@dyc.com